Digital Marketing Articles

Basics of a Marketing Funnel

The marketing funnel that we are focusing on is a system of taking traffic or web visitors and leading it down a path to convert visitors into customers either now or setting them up for later conversion by use of software tools and automation.

What is Webflow?

Webflow is a website builder that stands out amongst website builders by mixing drag and drop and allowing coding. Website builders such as Wix, Weebly, Squarespace are built with the beginner in mind and while some offer more advanced features, the builders are targeted to non web developers.

Why A Website Is So Important To Marketing

A website isn’t just a place your contact details and list your services, or at least it shouldn’t be. There are many businesses that treat their website as nothing more than a simple flyer with basic details and their contact information. A website can be a powerful marketing tool drawing potential customers in and converting them into sales or leads.